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First thing's first: Not all mascaras are created equal. We can't stress that enough.

There are designer mascaras that are expensive and worth every penny, and there are drugstore mascaras that make you very, very mad that you ever spent money on the designer one. This fan-favorite mascara is just that.

L'Oreal Paris Voluminous Lash Paradise Mascara is the one that Southern women swear by, and just a few swipes will show you why. Epic volume. Long lashes. Insane fanned-out flutter. Need we go on?

It's the pumped-up version of the brand's classic Voluminous Original Mascara, and between the two you'll never spend more than $10 on a tube of mascara ever again.

Now Southern women love a beauty deal. This is top-shelf product at bottom-shelf price—and today you can get it for five dollars and some change. We'll repeat ourselves: Five. Dollars. And a few dimes dug out of the center console of your car. Short of selling your soul, you won't find this deal again.


Prime Day 2019 is in full-swing, and it's easy to feel overwhelmed and, at times, skeptical. Are the deals actually that good? And how do you find the best deals? Do you need to have Amazon Prime? (That's a yes, and you can get it here.)

If you're getting one thing, let it be L'Oreal Paris Voluminous Lash Paradise Mascara. And if you've never used it, prepare to see a similar phenomenon as cult-favorites Dior Diorshow Mascara ($30) and Too Faced Better Than Sex Mascara ($25) at a fraction of the price.

What makes all of these mascaras stand out in the crowd is a big ‘n thick brush packed to the brim with soft bristles. It coats every lash, pumping up the volume and length without getting clumpy—which is basically what mascara dreams are made of.

Today, you can shop the L'Oreal Paris Voluminous Lash Paradise Mascara & Lash Primer Limited Edition Gift Set for under $8. That's two mascaras—one of which is a primer to really send those lashes to another galaxy of length and volume—ringing in at $4 each. Shop it here.

Starting at 4:25 EST/3:25 CST, you can snag individual tubes of L'Oreal Paris Voluminous Lash Paradise Mascara as a lightning deal. These will ring in at $5 and change, which is easily one-fifth of what you'd pay for its designer counterparts. Shop it here.

Prime members can shop that lightning deal for six hours, so set your stopwatch and get to shopping!

WATCH: 5 Mistakes You Might Be Making With Mascara

Now that you have a hot new tube of mascara, make sure you're making the most of it.