Style Beauty The Best Drugstore Mascara Is Two-for-One Right Now As Part of Amazon's Black Friday Extravaganza Stock up while you can! By Kaitlyn Yarborough Kaitlyn Yarborough Part of the Southern Living team since 2017, Kaitlyn Yarborough is a Georgia native living in Austin, Texas, who covers a wide variety of topics for both the magazine and website, focusing on culture and lifestyle content, as well as travel in the South. Southern Living's editorial guidelines Updated on November 24, 2020 Share Tweet Pin Email We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more. First thing's first: Not all mascaras are created equal. We can't stress that enough. There are designer mascaras that are expensive and worth every penny, and there are drugstore mascaras that make you very, very mad that you ever spent money on the designer one. This fan-favorite mascara is just that. L'Oréal Paris Voluminous Lash Paradise Mascara is the one that Southern women swear by, and just a few swipes will show you why. Epic volume. Long lashes. Insane fanned-out flutter. It's the pumped-up version of the brand's classic Voluminous Original Mascara, and between the two you'll never spend more than $10 on a tube of mascara ever again. If you love a beauty deal as much as we do, know that this is top-shelf product at bottom-shelf price—and today, you can get the brand's limited-edition holiday set that includes one tube of Lash Paradise Mascara and one tube of Lash Paradise Primer for just $11 and some change as part of Amazon's Black Friday deals. We'll repeat ourselves: Two mascara tubes for well under the retail price. (Each tube usually costs $10.99 each in stores.) If you've never used Lash Paradise, prepare to see a similar phenomenon as cult-favorite Dior Diorshow Mascara ($30) at a fraction of the price. What makes both of these mascaras stand out in the crowd is a big 'n thick brush packed to the brim with soft bristles. It coats every lash, pumping up the volume and length without getting clumpy—which is basically what mascara dreams are made of. The only difference? As part of the brand's Black Friday deals, you can snag the two-piece L'Oréal Paris Voluminous Lash Paradise Lash Primer & Mascara Holiday Kit for just $11. And if you've never used the primer, you're in for a real treat. Just one coat will make your regular mascara work so much harder in terms of length, separation, and volume. In one try, you'll notice the insane difference in your flutter. Black Friday and Cyber Week is in full swing, and if you're getting one thing, let it be this bargain mascara deal that's got serious bang. (The deal's good only until it sells out through December 2—and it will. So get shopping!) L'Oreal Paris Voluminous Lash Paradise Lash Primer & Mascara Holiday Kit Amazon To apply for your best lashes ever, simply swipe on one coat of primer, wait for one minute to dry, and then follow with a coat of mascara. SHOP THE DEAL: $11.19; amazon.com Was this page helpful? Thanks for your feedback! Tell us why! Other Submit