We're expecting this color to be a welcome change from 2017's light blush tones.


Even a classic, traditional Southern bride can be inspired by an of-the-moment wedding trend. Before they begin to feel ubiquitous, on-trend elements can make a wedding feel unique and help it stand out from the weddings you've been to in recent years. For brides planning weddings in 2018, one trend in particular is expected to become super popular, and while it's new and feels fresh, we're actually super excited about it.

We're talking about ultra-violet, the vibrant hue that Pantone named the 2018 color of the year. If fully embraced, a bold color like ultra-violet would be a stark contrast to the delicate trends that reigned supreme in 2017: Naked cakes, lots of greenery (which was the 2017 color of the year after all), and light blush tones were seen in every part of the wedding ceremony and reception, from the flowers to the bridal party's outfits and invitation suites.

If the idea of using any color with the word "ultra" in the name scares you, don't worry—the introduction of ultra-violet doesn't have to be 100% literal. We're expecting to see shades of purple that range from lavenders and lilacs to deep plums and wines. Purple hues pair beautifully with greenery (which we'll likely continue to see lots of for the next several years) and shades of white and copper—another big trend for 2018 weddings. And who wouldn't want to have a lavender-flavored signature cocktail?

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Another way to incorporate purple that feels very 2018 is through agate accents. Marble is having such a big moment in weddings right now, we would welcome this colorful variation of a stone accent. Expect to see purple-hinted agate geodes become popular for place cards and table numbers, cakes, and stationery.

Wedding planners are anticipating the embrace of ultra-violet to accompany an overarching transition toward weddings that feature deeper, more dramatic color schemes; larger and bolder flower arrangements; and rich, unique textures like velvet and macramé.