When driving along the gulf coast, there is one road that will lead you to the most unique, stylish, and inspiring boutiques in the South: Highway 30A. Along 30A, there are endless shops to stop at and you may be wondering which ones are really worth your time. As someone who has been visiting and shopping along 30A for the past 15 years and sharing each of my trips on my fashion and travel blog, LCBSTYLE.com, I'm so excited to share my all time favorite finds and 5 stores you must stop to shop at next time you find yourself along the Emerald Coast.
First things first: swimwear! If you are looking for the trendiest and coolest swimwear in town, Ophelia is the place to go. With two locations in Seaside and Seacrest (and a third location opening soon), Ophelia keeps 30A well dressed in the most stylish beachwear. They carry some of my favorite brands, like Mikoh, Mara Hoffman, and Poupette St. Barth. Ophelia is always one of my favorite places to stop in whenever I'm at the beach, because I love getting lost in the beautiful prints and patterns of all their designer swimwear.
Best items to shop for at Ophelia: swimwear, hats, beach totes, and accessories.
Willow is another clothing store with multiple locations on 30A, so you have no excuse not to stop by one of their shops (or all three)! Willow was first opened in Rosemary Beach by local fashionistas, Celia Tucker and Cindy Krutz. After opening their first store and sharing their favorite designer fashion finds, they expanded and opened Willow + Woods in Seaside to share their beachy chic finds and Willow + Mercer in Inlet beach to share their street style inspired finds. All three stores have something unique to offer, and each store design is individually beautiful! You have to stop by to see for yourself!
Best items to shop for at Willow: dresses, shoes, jewelry, and handbags.
Perspicasity is one of a kind waterfront shop. As an outdoor market style store, it is the best place to shop beachside! There is nothing like being able to browse and purchase some of the cutest beach and boho clothing and accessories just steps from the ocean with the waves crashing in the background. One of my favorite things about Perspicasity is their displays that are arranged by color. For a color obsessed fashion enthusiast like myself, this is my happy place to shop all the pretty clothing and accessories color by color.
Best items to shop for at Perspicasity: sundresses, cover-ups, beach totes, and beaded jewelry.
Outpost, located in Inlet Beach, is easily one of the most stylish boutiques on 30A. It's one of those super unique places that makes you contemplate moving to the beach permanently and never returning home. Not only is it just a shop, but there is also a wine + coffee bar inside as well. What's better than a little sipping and shopping! Outpost is a full lifestyle boutique with everything from clothing to art, accessories, furniture, jewelry, books, and more. Outpost's store aesthetic is stunning and definitely an Instagrammer's paradise. Every rack, display, and shelf is so perfectly yet effortlessly arranged to display their beautiful products.
Best items to shop for at Outpost: embroidered dresses, bedding, art, and jewelry.
Even if you have yet to visit the 30A area, I can almost guarantee you have spotted a Seaside "New Town Old Ways" t-shirt around your hometown. The Seaside Style is home to hundreds and hundreds of colorful tees, sweatshirts, hats, towels, and lots more items embellished with the classic Seaside logo. The Seaside Style is not just a place to purchase the cutest t-shirts though; it is one of the chicest stores full of pretty clothing, swimsuits, and accessories for men, women, and children. In addition to apparel and accessories, The Seaside Style was recently redesigned and now has a really great selection of furniture and home accessories. The Seaside Style is a blue and white lover's heaven, and it is a 30A store that cannot be missed.
Best items to shop for at The Seaside Style: classic T-Shirts, swimwear, beach dresses, home accessories, children's clothing, and books.