Here's another reason to love the Dallas-based airline.

By Perri Ormont Blumberg
Service Dog
Credit: FatCamera/Getty Images

When the going gets tough, man's best friend gets going and acts as a caring, loyal companion to helps us through life's difficulties. Now, a new partnership will help ensure our nation's servicemen and women get much deserved companionship from our four-legged pals.

Panhandle,Texas-based Freedom Fur, whose mission is to connect trained dogs with veterans suffering from PTSD, is teaming up with Southwest Airlines to expand Freedom Fur's reach and get dogs to their new homes more efficiently.

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Volunteers from Southwest Airlines, known as the Southwest Airlines Animal Transport Team ("S.W.A.A.T") will use their days off to help get these pups around America and delivered safely to their new digs.

"These dogs are lifesaving, and we want to get these dogs into as many homes as possible as quickly as possible," told Holly Brown, co-founder of Freedom Fur, to Amarillo's News Channel 10. "With Southwest Airlines and with our travel team, I really believe that it is going to open up a lot of doors for more soldiers to get the help they need and these little angels really do change lives." Freedom Fur will handle the dogs' basic obedience training before they are brought to their new owners to engage in the bonding process and continue their training, mutually beneficial to both the dogs and servicemen and women.

Needless to say, this reminds us that there's reason to be loyal to Southwest for more than simply their incredible flash sales.