You have to see it to believe it.


San Antonio, Texas hosts a handful of eccentric, crowd-worthy events – but none are quite like the highly anticipated, city-wide celebrated festival of Fiesta San Antonio, which has been around for 127 years. Every April, the city comes together for a massive celebration (over 100 events!) of Texas culture, history, and heritage, specifically in memory of the Battle of San Jacinto and the Alamo. Thousands of people flock San Antonio to see the city's art fairs, parades, carnivals, street fairs, and musical offerings, all orchestrated by local nonprofits to raise funds for their community organizations.

This year, the annual festival is bigger than ever; San Antonio is celebrating its 300th anniversary. One of the most iconic events that the city offers during Fiesta season – this year, happening April 19-29 – is the Battle of Flowers Parade. Intricately beaded dresses, thousands of flowers, and extravagant floats are just a few reasons why the parade is worth a visit. The parade holds the title of second-largest day parade in the United States, and has been going on in the city since 1891 – with the exception of World Wars I and II. Another cool stat? The Battle of Flowers parade is the only one in the country to be produced entirely by volunteer women; over 45,000 seats are sold, with proceeds all going to local charities.

Whether you're a San Antonio local or you're just looking for an excuse to take a roadtrip across the South, Fiesta San Antonio is an incredibly cultural-rich event that celebrates the people, the history, and the diversity that we love and live across the South. The festival is run by more than 75,000 volunteers, making it a truly Texas-sized festival. A few events you definitely won't want to miss:

Fiesta Fiesta at Hemisfair (April 19)

"The official kick-off of Fiesta San Antonio begins quite appropriately with a free party with more than 20,000 of every age, culture and background in attendance."

Texas Cavaliers River Parade (April 23)

"This year's parade, entitled "Magnificent Missions" promises an evening of family fun with live music, celebrities and lights."

Battle of Flowers® Parade (April 27)

"The Battle of Flowers® Parade holds the distinction of being the first celebration to be held in Alamo Plaza and is considered the founding event of Fiesta® San Antonio."

Fiesta® Flambeau Parade (April 28)

"The Fiesta Flambeau® Parade continues to light up the streets of downtown San Antonio along the 2.6-mile route and viewed by an estimated 750,000+ spectators and another 1.5 million television viewers."

Fiesta® Pooch Parade (April 28)

"Dog lovers from all over bring their best friends to this family oriented event, which winds its way through the lovely tree-lined streets of Alamo Heights. There's even a canine costume contest that all registered dogs can enter."