Discover Southern designer Lucinda Robinson and her lovely line of dresses, Lucinda Eden.

Lucinda Robinson
Designer Lucinda Robinson, foreground, with Junior League provisional members at the Aiken-Rhett House in Charleston, South Carolina
| Credit: Photo: Chris M. Rogers; Styling: Elizabeth Demos; Hair and Makeup: Ashley Brook Perryman

Be still our hearts. It was love at first sight when we spotted Charleston, South Carolina-based Lucinda Robinson's airy, feminine line Lucinda Eden in the eponymous King Street boutique (194 King Street; or 843/200-2682).

Our hands-down favorite in a talented crop of Southern designers, Lucinda incorporates classic silhouettes and playful fabrics to unite sophistication and whimsy. "The idea behind my designs is that women ages 16 to 60 can feel comfortable and beautiful in the clothes," she says. Case in point: her one-size-fits-all Grecian dress, worn to special occasions by everyone from debs to mothers-of-the-bride.

The line officially debuted last March at Charleston Fashion Week, one of nearly a dozen such events that have popped up in recent years. Take a look at our favorite southern fashion weeks.