The Best Things To Do in Rosemary Beach, the Most Instagrammed Town on Florida's Highway 30A

Including where to eat, stay, and play.

Rosemary Beach
Photo: Robbie Caponetto

With the same sugar-white sand and thoughtfully planned layout as its due-west counterparts on Highway 30A on Florida's Gulf Coast, Rosemary Beach makes a play for the distinction of most charming.

The town's iconic architecture draws influences from St. Augustine, New Orleans, and Charleston, with deep eaves, broad porches, and tucked-away gardens. Nothing is more than a five-minute walk from the town square, which is centered on a green space frequented by vacationers as they bike to and from the beach, play bocce ball, or just chill in the middle of it all with a good book.

In between boogie boarding and bike rides, don't be surprised if you stumble upon a nicely shaded, secluded bench. In fact, you might find yourself sitting a spell. This place has that kind of effect.

Here's the best things to do on your visit to Rosemary Beach, Florida, including where to eat, stay, and play.

Start the day with a caffeine-filled kick from Amavida Coffee & Tea

A hidden network of secluded pathways winds throughout the town, encouraging you to explore at your leisure. Amavida Coffee & Tea offers cold brew and espresso shots to give you that morning jolt before or after a long walk. This specialty coffee company serves some of the locals' favorite java, sourcing its products ethically and sustainably to support several small producers in developing countries.

Robbie Caponetto

Hit the picturesque streets and all of the boutiques

The cobblestone streets are more than conducive for eating and shopping your way through the town. Start at Pish Posh Patchouli's and rack up on artisanal soaps, skin-care, and other apothecary items. Every scent feels special enough to bring home. Snag a beach read at The Hidden Lantern Bookstore and Gallery, and pick up goodies for the little ones at Gigi's. Along the way, you'll land on plenty of other boutiques worth checking out.

Take in the 30A sunset at Pescado Seafood Grill & Rooftop Bar

Late in the afternoon, head up to Pescado, a rooftop bar and restaurant right off the square. It's the best place in Rosemary Beach to watch another beautiful day slowly fade into the pastel swirls of sunset. Grab yourself a cocktail—surprise yourself with a Pescado's Choice, a mystery mix of seasonal ingredients—and take in the view.

Luckily, there are no shortage of great restaurants to tickle every fancy. During your stay, hit both Cowgirl Kitchen and The Summer Kitchen Café for more casual bites, before getting your sweet tooth fix at The Sugar Shak for kid-friendly candies and La Crema Tapas & Chocolate for a more upscale dessert experience.

Robbie Caponetto

Book a room at The Pearl Hotel

The architecture seems the town's biggest treasure. If so goes, The Pearl Hotel is its crown jewel. The 55-room hotel makes itself anything but scarce with grand turrets and terraces, black and white striped awnings, and private beach access with all the fixings. The in-house restaurant, Havana Beach Bar & Grill, certainly comes in handy, too. Other bookings can go through the town's rental website, or you can stay anywhere up or down Highway 30A for an easy commute.

The Pearl
Robbie Caponetto

Hit the courts at the Rosemary Beach Racquet Club

For tennis lovers and newbies alike, the Racquet Club offers something fun to do when you get weary of the beach. You can snag a visitor pass by the day or week, and those renting through the Rosemary Beach Cottage Rental Agency can take advantage of complimentary court time. You can also rent bicycles, and kids can enjoy playing at one of the many small parks scattered around town.

End the day with a beach bonfire

Unlike some public beaches, in Rosemary Beach you're allowed to plan a beach bonfire with friends and family that begins at sunset and goes until all the s'mores are gone. The Rosemary Beach Service can help you schedule the bonfire and sets up everything you need, including chairs. At the end, they'll clean it up safely. Really, is there any better way to cap off a fun-filled trip?

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