Walmart Will Turn Some Parking Lots Into Drive-in Movie Theaters This Summer
Concessions will be delivered right to your car.
With confirmed cases of COVID-19 still climbing by the day, traditional movie theaters are struggling to reopen and regain revenue lost during months of shuttered doors and stilled projectors. And with mask and social distancing requirements making indoor entertainment difficult for the foreseeable future, it's possible many theaters will fail to open at all this summer, a typically high-volume, high-income season.
But just as these theaters are grappling with their uncertain futures, drive-in theaters are finding new life. Indeed, these old-fashioned drive-up movie spots are experiencing a renaissance during this pandemic, when families want to get out of their houses but still remain safe and socially distanced.
With this increased demand, many drive-in theaters are sold out for weeks, even months, and of course, drive-in theaters are a novelty these days, with only 300 open across the United States. Popping up brand-new drive-in theaters is difficult, as each space needs lots of acreage for the collection of cars.
But there is one company that has lots of acreage to offer: Walmart. The national retail chain announced yesterday it was joining forces with Tribeca Enterprises, parent company of the Tribeca Film Festival and Tribeca Studios, to launch Walmart Drive-in, which the store calls "safe, socially distanced drive-in events at Walmart Supercenters across America."
It's unclear how the new drive-in experience will work exactly, and Walmart is offering few clues right now. But on their Twitter account, the company wrote, "Starting in August at select Walmart stores, we’re partnering with @Tribeca and rolling out the red carpet for drive-in movie premieres, complete with car-side and service. Stay tuned for more details. See you at the movies!"
The company says that they will open 160 contact-free drive-in movie theaters where customers can safely gather to watch movies programmed by the Tribeca Drive-in team." Together, they expect to show 320 family-friendly film from from early August through October.
While Walmart might be new to the drive-in movie theater business, Tribecca isn't. They launched Tribeca Drive-In earlier this year and are offering dozens of films for audiences in Nassau County and Bronx, N.Y.; Arlington, Texas; Pasadena, Calif.; and Miami, Fla.
Movie theaters make most of their revenue from concession sales, and Walmart certainly has the goods for movie snacks. In a statement, the company writes that "concessions delivered right to customer vehicles" will be offered, and guests can expect hit movies and special appearances from filmmakers and celebrities.
This Story Originally Appeared On AllRecipes.com