This Is the Lipstick Trend We're Seeing Everywhere Right Now

This matte lipstick delivers a weightless color that gives lips a plush effect. Quickly becoming a cult favorite for its rich pigment and soft texture, this shade is perfect for a more natural makeup look. The best thing about it is that the formula contains no parabens, sulfates, or phthalates, and it’s 100 percent cruelty-free.

To buy: $18 sephora.com.

A luxe take on a traditional pink lipstick, you won’t feel undressed in this. It contains natural beeswax to help keep your lips moisturized all day long.

To buy: $34; bloomingdales.com.

Up to 16 hours of saturated liquid matte. With a unique arrow applicator, it helps you line your lips precisely.

To buy: $7 target.com.

Richly pigmented, long-wearing, and ultra-comfortable, this Estee Lauder liquid lipstick is a true red that is universally flattering. This classic red can go day to night, and you can pair it with a black cat eye for instant old Hollywood glam.

To buy: $28 esteelauder.com.

This affordable liquid lipstick lasts all day, even through eating. It goes on creamy and dries to a soft matte. Even better? It costs only $14!

To buy: $14 sephora.com.