Disney Is Making It More Expensive to Get to 'The Happiest Place on Earth'
Say it ain't so, Mickey.
Disney is raising the ticket prices for its U.S. parks, starting Sunday.
The annual passes at Walt Disney World in Florida will also increase. The Platinum Pass, which grants admission to all four theme parks, rose from $749 to $779.
Disney introduced demand-based pricing at its parks for the first time last year, affecting only its single-day tickets. In a statement to CNN, Disney said the latest price increases are an effort to "better manage demand."