The Best Shampoo for Brunette Hair (That You’re Probably Not Using)
Joico Color Balance Blue Shampoo
Joico's shampoo works well on all brunettes, but darker shades with highlights will especially benefit from its formula. The shampoo prevents fading and boosts shine in a single step.
BUY IT: Joico | $16 | ulta.com
Pravana The Perfect Brunette Toning Shampoo
If you have dark brown hair that hasn't been lightened by highlights, then Pravana's shampoo is your best bet for getting rid of unwanted undertones from your color. The sulfate-free formula neutralizes orange, red, and copper tones from brunette hair.
BUY IT: Pravana | $20 | ulta.com
Aveda Blue Malva Shampoo
While everybody has been talking about purple shampoo, this blue Aveda one has been quietly transforming brunette hair for years. It's formulated with blue malva and coneflower, which neutralize brassiness in color-treated hair.
BUY IT: Aveda | $44 | nordstrom.com
Matrix Total Results Brass Off Shampoo
Matrix's shampoo cancels out brassiness by depositing violet-blue pigments throughout your hair to minimize any orangey tones. For added toning, let the lather sit on hair for two to three minutes before rinsing.
BUY IT: Matrix | $13 | ulta.com