Do Texans Really Prefer In-N-Out Burger to Whataburger?
You don't need us to tell you Texas loves their Whataburger. To what lengths will Texans go to declare their love for the fast casual burger chain? Texans have built entire Etsy empires that feature impressionistic paintings of the beloved burger joint, first opened in Corpus Christin in 1950. They've thrown wedding ceremonies there. Roughly 1,000 people a month type "is Whataburger only in Texas" into their search engines, as if the restaurant and its homestate are forever linked as offspring and motherland. They've built backyard Whataburger-inspired chicken coops.
And yet, as this Business Insider article claims, Texans assert their loyalty to — Heavens to Betsy — In-N-Out Burger. The wildly popular article which looked at the most popular fast food chain in every state in America, has received 7,149,570 views and counting.
"To determine the most popular fast-food chain in each state, Foursquare looked at which chains received the most visits on average per location in every state based on the total number of visits to each chain divided by the number of locations in that state," writes Megan Harney in the story's intro. Though Chick-fil-A reigned supreme across the country, In-N-Out Burger was the most popular spot in both Utah and — we're still gasping — Texas.
So how did this travesty happen? Well, first, the article relied on Foursquare data to rank its winners, which isn't exactly a fair metric of popularity. Second, it's worth noting that the controversial article was penned in November 2017, and Texans love for Whataburger may be different in the year 69 A.W. (69 years after Whataburger's establisment). Furthermore, and as Wide Open Country points out, Business Insider also shared a piece later in 2017 stating that Whataburger outsold In-N-Out Burger in Texas with 44% of the state's market compared to California-founded In-N-Out Burger's 26%.
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Whataburger, we love you. And we're prepared to stand by your side now, in the wake of viral articles, and always. 'Til hot lemon pies do we part.