Whataburger Announces Expansion into Tennessee and Missouri
Hold onto your buns y’all, Whataburger is branching out!
In an exclusive interview with Business Journal, the San Antonio-based burger chain confirmed that it is looking to open future restaurants in Tennessee and Kansas City, and will begin franchising for the first time in nearly two decades.
James Turcotte, senior vice president of real estate for Whataburger, revealed that the company is examining the Kansas City market for its next phase of expansion, and are exploring locations in Tennessee and other Eastern markets, especially in the Southeast. Currently, 684 of the chain’s 834 locations are in Texas. There are just a handful of Whataburgers spread throughout seven Southern states: Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, and Oklahoma.
“It’s a natural expansion for us,” Turcotte said. “It fits our customer profile. It fits our supply networks, and we think that those markets are a good fit for us and that they line up with what we do here in Texas.”
Turcotte did not share specifics regarding timing or exact locations, but you better believe we’ll keep you updated as more information becomes available.