Weight Watchers is Rolling Out a Low-Calorie Wine Just in Time for the Holidays
Great news! Thanks to Weight Watchers and winemaker Truett-Hurst, now you can enjoy a glass (or two) of wine this holiday season without worrying about counting calories.
The brands recently announced their exclusive partnership with the launch of Cense, a Weight Watchers endorsed line of premium wines. The first wine to come out of the collaboration is a 2016 Marlborough New Zealand Sauvignon Blanc, available in stores and online now for $15 a pop. Dieters will be thrilled to learn that a five-ounce glass of Cense’s Sauvignon Blanc only has 85 calories (or three points), which is pretty good compared to other typical white wines, which usually pack around 120 calories (at least four points) per glass.
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“What members appreciate most about Weight Watchers is that they can enjoy the foods and drinks they love while losing weight—and that includes wine. In fact, the second most tracked beverage amongst our members is wine,” Ryan Nathan, Vice President of Products, Licensing, and Ecommerce at Weight Watchers International said in a release. “By working with esteemed winemaker Truett-Hurst to develop Cense, we are not only offering our members wine they can enjoy for fewer points, but we have also created a serious product that addresses the strong consumer demand for a great-tasting wine that is also lower in calories.”
We’ll drink to that!