The Internet Can’t Get Enough of the Oklahoma Security Guard Tasked With Running His Museum’s Social Media
A star is born.
With the coronavirus pandemic altering our daily lives both personally and professionally, many Americans have found themselves juggling new responsibilities, and sometimes, even switching gears altogether.
From medical professionals and distillery owners, to grocery store employees and every homeschooling parent in between, a whole new crop of heroes has emerged. And, in Oklahoma City, the COVID-19 crisis has made an Internet icon out of an ordinary man named Tim.
Tim, the head of security at the National Cowboy & Western Heritage Museum, was tasked with running the museum's social media accounts after it closed to the public last week. From his first post, it was clear that the most unlikely of stars had been born.
“I’m new to social media but excited to share what I am told is called ‘content’ on all of The Cowboy’s what I am told are “platforms” including the Twitter, the Facebook, and the Instagram,” he wrote alongside his official headshot. “My team and I will also continue to protect and monitor the museum and grounds. Thanks, Tim We are required to smile in our official photos. Send.”
For the past week, Tim has taken his thousands of cooped-up followers on a virtual tour of the empty museum, highlighting its various artifacts and throwing in a few cheesy dad jokes along the way, ending each post with "Thanks, Tim.” But it’s his lack of social media savvy that makes him so appealing.
Seth Spillman, the museum's chief marketing and communications director, told CNN that putting Tim in charge of the museum's social media was simply just a way to keep the public engaged while the museum was closed. They never expected the response.
"What we found was an authentic voice for the Museum," Spillman said. "What we didn't anticipate was how much that voice would resonate with people during this difficult time. It's wonderful."