This tradition first started in 1987.

By Perri Ormont Blumberg
February 03, 2020
Matt Stroshane/Disney Parks via Getty Images

Last night, the Kansas City Chiefs beat the San Francisco 49ers, 31-20, in Super Bowl LIV. So what's the next stop for the Chiefs' quarterback and the game's MVP winner Patrick Mahomes II? Disney World, of course.

If you feel like the phrase "I'm going to Disney World!" is a refrain you've heard many times before following the Super Bowl, you're not imagining things. This declaration is actually thanks to some savvy marketing strategy from the Walt Disney Company, dating back to the 1980s. Fox Business explained the phenomenon: "Since 1987, the entertainment giant has regularly tapped top performers from the winning Super Bowl team to declare 'I’m going to Disney World!' after the win," writes Thomas Barrabi. Some of the football stars who have packed up post-game for Orlando, Florida? Tom Brady, Joe Flacco (pictured above), Eli Manning, and Phil Simms, who was the first to utter this phrase on behalf of the campaign in 1987. The selected football champ enjoys a free vacation to Disney World along with a parade down Main Street, U.S.A., and a starring role in the annual "I'm going to Disney World!" commercial. This year, Disney Parks will also donate $1 million to Make-A-Wish Foundation in recognition of Mahomes' performance in the Super Bowl.

As Barrabi puts it, the collaboration is advantageous for the Walt Disney Company, "For Disney, the Super Bowl campaign provides access to the big game's live audience of approximately 100 million viewers. In addition to the players' use of the slogan on live television, Disney invites the Super Bowl champions for a parade at a nearby theme park within hours of the game’s conclusion."

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In 2013 Mahomes tweeted, "I bet it feels amazing to be the quarterback who says 'I'm going to Disney World' after winning the Super Bowl." It’s incredible to think that just seven years later, he would achieve this goal and become the youngest player to have won Super Bowl MVP at age 24.

We hope Mahomes has an especially stellar time embracing his inner kid and enjoying the parade in his team's honor at The Most Magical Place On Earth.

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