Wendy's Launches New Frosty Flavor Just in Time for Summer
If you are regretting not taking full advantage of fresh strawberries this spring, Wendy's just announced the best news you're probably going to hear all week: A new Strawberry Frosty is hitting menus just in time for summer.
Monday, June 6, the Ohio-based burger company tweeted a teaser that showed the top of a delicate pink ice cream-like confection. In the replies, they confirmed what it seems thousands were hoping for: The new Frosty flavor is already in stores.
In a statement, the company confirmed the new Frosty flavor, the first in three years. Birthday Cake Frosty, which was released in 2019 for the brand's 50th anniversary, was only available for a limited time. Strawberry Frosty seems destined to follow that path, with the statement calling it a "limited-time" offering.
Wendy's says the Strawberry Frosty is the "most-requested item," and Frosty purists will be thrilled to know they can expect the same super-smooth experience with the new flavor. Wendy's describes the sweet pink treat as "creamy, delectable texture Frosty fans know and love."
The Strawberry Frosty temporarily takes the place of Vanilla Frosty on menus nationwide. Vanilla, which was released in 2006, was only the second flavor since the original Chocolate Frosty launched in 1969. So while fast-food ice cream competitors like McDonald's regularly release new flavors to attract people back to their McFlurries, Wendy's keeps their offerings limited to what they know and can do best. (Well, and they turn it into unique items Frosty cereal.)
The Strawberry Frosty isn't entirely new, however. The flavor was temporarily available on menus in Canada in 2021, and U.S. restaurants tested the new flavor at select locations last year, too. Citing the success and customer requests, the Strawberry Frosty is now available nationwide.
If you're a fan of strawberries, you'll also be thrilled to know Wendy's is bringing back their seasonal Summer Strawberry Chicken Salad for the third year. It's unclear how long both will be available, so if you want to try one or both, get to your nearest store as soon as possible. The limited-time menu items are available to order online or in the mobile app.
"We're always listening to our fans and as the most-requested item, it was a no-brainer for us to bring the Strawberry Frosty to the menu this season," said Carl Loredo, Wendy's chief marketing officer, in a statement. "While some of our competitors are still trying to get their ice cream machines to work, fans can dip into this new strawberry treat all summer long at Wendy's."