Starbucks Launches a New Campaign to Honor and Help Veterans
It starts right on your coffee cup sleeve
For many, that cup of AM java at Starbucks—ahem, Iced Cascara Coconut Milk Latte—is the highlight of the morning. Now, a new reason to smile when you pick up your daily caffeine jolt.
This week, Starbucks has launched a special cup sleeve to honor our veterans in stores nationwide. The camouflage sleeve launched Monday, August 21st with text reading “10,000 veterans and military spouses hired. And Counting.” The company has also made a commitment to hire 15,000 more. In addition to the camo print, each sleeve features a hand block printed coffee bean pattern.
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The sleeves were designed by Meghan Moser, daughter of Capt. Thomas Moser, of Wilmington, North Carolina. Moser is a retired member of the Navy, who served for 29 years, including service for the Navy SEALS. Meghan, who has a Master of Fine Arts from The University of Georgia, was humbled by the opportunity: “I’m truly honored. I never imagined that my father’s career as a military officer and my career as a textile designer would intertwine like this,” she said in a company press release.
The camo sleeves are part of a larger initiative designed to inspire Americans to connect with our veterans on a deeper level—starting with an introduction at your local Starbucks. To help spark meaningful conversation, Starbucks has released a list of questions veterans and military spouses love to answer here.
Watch a short clip with Starbucks’ military employees below: