You can never be too good at service.
Southwest Ticket Counter Adorned with Balloons
Credit: Joe Raedle / Staff/ Getty Images

Traveling to Dallas is about to get a whole lot nicer.

According to The Dallas Morning News, the city's convention and visitors bureau, Visit Dallas, is rolling out a new program offering servers, hotel employees and other "visitor-facing" workers free training on how to be more hospitable. That doesn't sound like a bad idea at all!

The first training session is reportedly scheduled for March and will take place at Southwest Airlines' campus. The Dallas-based company, which is known for it's friendly service, recently ranked first among low-cost carriers in consumer satisfaction in J.D. Power's 2017 North America Airline Satisfaction Study, so they'll have plenty of insight to share.

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"This was a unique opportunity to partner with our friends at Visit Dallas and make an impact on North Texas hospitality." Linda Rutherford, Southwest's chief communications officer, noted.

With the help of industry leaders like Southwest, the bureau hopes to "roll out a campaign that really touts our friendly, hospitable city in a way that makes people feel proud and [helps workers] understand the value of the visitor," said Phillip Jones, president and chief executive of Visit Dallas, explained to the Morning News.

Organizers hope the program will help Dallas set itself apart from other Texas cities. "I think it's a great investment of our time and energy," Mark Sanders, general manager of the Sheraton Dallas Hotel, added. "You can never be too good at service."

We couldn't agree more!