Snickers Unveils New Peanut Brownie Flavor
When it comes to innovating the classics, we’re not afraid to admit that we tend to fall into the “if it ain’t broke” category. But the decadent new treat from Snickers has us seriously questioning our loyalty to the original.
Last week, Snickers has unveiled the its biggest innovation to date, combining two beloved treats—Snickers bars and brownies—to create Snickers Peanut Brownie.
The new Snickers Peanut Brownie (OK, we're seriously drooling) features two individual, chocolate-coated squares boasting a luscious layer of caramel and a chewy peanut-brownie filling.
"Snickers and brownies are two of America's favorite treats, and we know people love both for the deliciousness and comfort that they bring. So, what could be better than putting them together?" Josh Olken, Brand Director for Snickers, said in a release. "We're excited to release our exclusive first batch of Snickers Peanut Brownie for our biggest fans to taste. It's sure to be a delicious treat that brings the ultimate satisfaction."
The bad news: Snickers Peanut Brownie isn’t launching until January 2021.
The good news: Snickers is offering fans the chance to get their hands on the limited first batch this summer.
Visit SnickersBrownie.com and follow the countdown to claim a free box of the new Snickers Peanut Brownie bars. Once the countdown clock hits zero (in about two days), 1,000 boxes will be available. Fans who are quick enough to claim a box will get a taste of the first batch when it ships this September.
Good luck, y’all! Your taste buds are counting on you.