The Pioneer Woman's Empire Is About to Get Bigger
Ree Drummond says she's looking forward to "taking the Pioneer Woman to delightful new places."
Are you a fan of Ree Drummond? We don't know about you but we think a more fitting question is how you could not be a fan of the beloved Pioneer Woman Food Network star?
Well, her ever-growing The Pioneer Woman brand is poised for further domination. Yesterday, Earthbound Brands, a licensing and brand management company, announced a partnership with Ree Drummond to grow her lifestyle and homewares line. Earthbound Brands will be tasked with a busy agenda as they work to grow her ranch-inspired collections and an expanding repertoire of products.
"We are extremely excited to be working with Ree on her powerful brand. We feel privileged to be given the opportunity to help her grow The Pioneer Woman line of products," said Jeffrey Cohen, CEO and co-founder at Earthbound in a press release. "Pioneer Woman loyalists are incredibly passionate, and we are confident that the new range of product offering, all overseen by Ree herself, will engage and delight her fans."
WATCH: Ace Your Day with Ree Drummond's Four-Step Morning Routine
Drummond herself also chimed in to say, "I'm incredibly passionate about home products, from kitchenware to dinnerware, home décor to pets, and I have exciting plans for beautiful new collections and categories," noting that she's eagerly anticipating taking the brand "to delightful new places."
Maybe one day that even means hubby Ladd Drummond will have his own line of tractors and Pawhuska's first couple can hop aboard and fade off dramatically into the Oklahoma sunset.