This Florida Brewery Is Shining a Light on Shelter Dogs—by Putting Them on Beer Cans
One Florida brewery has gone to the dogs—in a good way.
The Tampa-area brewery introduced the Adoptable Dog Cruiser Kölsch 4-Pack at its January "Yappy Hour" last weekend—a monthly event to raise funds for local animal charities—to overwhelming support from the community.
Proceeds were donated to Shelter Manatee to “help build the new shelter for our less fortunate four-legged friends.”
With help from their furry models, the "Yappy Hour" was a smashing success. Two of the dogs featured on the cans found their forever homes at the event and more than 150 four-packs of the beer were sold, Barry Elwonger, the brewery's director of sales and marketing, told CBS News.
"The response from this project has been overwhelming," he said. "We have had countless calls and messages about the program, and we are elated to have raised so much awareness (and money) for the shelter already. We love dogs here at Motorworks Brewing and can’t thank the community enough for getting behind this initiative."
Elwonger told CBS News that there are still "plenty of cans" of the beer on sale at the brewery, but they are going fast. Fortunately, they’re considering another run of the labels featuring different dogs in the "near future."
The popularity of the project inspired Motorworks Brewing to come up with a creative way for non-locals to contribute. While they can't legally ship their beer, the company has begun selling the left-over labels as another way to raise funds.
"We had a small amount of left over labels from the initial run and since we have received so many requests from customers outside of our area we thought selling the labels themselves would be another way to raise funds, which it seems like it will be," Elwonger told CBS News.