The title is one the Oscar-winning actor reportedly bestowed on himself.

Meghan Overdeep
January 23, 2019

University of Texas’ new $338 million basketball and events arena will have it all: more seats, state-of-the-art technology and Academy Award-winning actor Matthew McConaughey.

That’s right (alright, alright)!  

The famously devoted Longhorn fan and 1993 UT graduate will serve as the new arena’s “minister of culture,” a title he “bestowed on himself as an investor in the venture,” officials told the Austin-American Statesman back in December.

“It’s time for an authentic home court advantage for our Longhorn basketball teams,” McConaughey said in a statement. “It’s time for quality, success and victories for the Longhorns and for Austin. It’s time for the big show. It’s time. Hook ’em.”

So, what exactly will the Hollywood superstar’s new role entail? It seems that the only one who can answer that question is McConaughey himself.

The 49-year-old Uvalde native has been a fixture at UT sporting events for decades. Some might even consider him the school’s unofficial mascot. (No offense, Bevo!) So, what, if anything, will change?

Texas Monthly is under the impression that he may have given fans a preview of his duties during Saturday’s men’s basketball game. “McConaughey, donning a three-piece burnt-orange suit, seemed to have temporarily joined the coaching staff,” writer Dan Solomon noted earlier this week. “He was on the sidelines during the game, his role falling somewhere between assistant coach and hype man.”

At the moment, most people assume McConaughey simply came up with a fancy name for something long afforded to him by his celebrity status: sitting front-row at matches and being closely identified with the team during home games.

We’ll just have to wait and see if he’s got any sort of baton twirling routine planned!