Maxwell House’s Marvelous Mrs. Maisel Haggadah Is Just What Your Passover Seder Needs
And it comes with a huge bonus: a recipe for Midge’s famous brisket.
American Jewish families have been relying on Maxwell House’s iconic blue-and-white Passover Haggadah for nearly a century. And now, the beloved coffee brand is teaming up with Amazon to bless us with limited-edition Marvelous Mrs. Maisel Passover Haggadahs—a version of the classic text inspired by the Emmy-winning Amazon Prime television show.
“Midge Maisel is known for hosting elegant Passover Seder dinners, and now you and your family can have a piece of Midge’s Seder at your own Passover table,” an Amazon press release reads. Midge’s Haggadah, Limited Edition claims to be the “new 1958 edition,” a reference to the year in which the show is set. Fans are guaranteed to love the illustration of Midge and her parents that dons the pretty pink cover.
According to The Kitchn, the text stays pretty true to the traditional Maxwell House wording, with the addition of a few faux wine stains, drawings of the Maisels and their friends, and a huge bonus: a recipe for Midge’s famous brisket. (Getting the rabbi to come to your seder, however, is up to you.) This version is sold only on Amazon with the purchase of Maxwell House coffee.
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With an estimated 50 million copies in print, the Maxwell House Haggadah is the most widely used Haggadah in the world. But coffee wasn’t associated with Passover until 1923, when a New York City rabbi declared the bean to be a fruit and not a legume, thus making it kosher for Jews to consume during Passover. Maxwell House capitalized on the shift and began printing their own user-friendly version of the Haggadah—the book that guides the Passover meal—in 1932. Copies were distributed in-store with the purchase of Maxwell House coffee. And the rest, as they say, is history.
Chag sameach, y’all!