Krispy Kreme’s Fan Vote for New Flavor Is In
And the winner is…
This past January, Krispy Kreme did something they’ve never done before. The Southern doughnut juggernaut asked America to choose the next flavor for their famous glazed doughnuts.
The #VoteForGlaze campaign presented fans with four flavor choices—blueberry, caramel, lemon and maple—and it was the sweet but tart citrus star for the win. After nearly two million votes were tallied online in a little more than a week, Lemon Glazed beat out the competition with 36 percent of the vote.
Caramel came in second with 26 percent of the vote, followed by blueberry with 20 percent, and maple with 18 percent.
“Lemon won the vote, but we can’t glaze over the fact that the other three flavors all received a lot of support, even beyond the votes. Our fans’ passion for these flavors – and others – came through loud and clear on social media. So while the polls are closed, our minds are not,” Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts said in a statement.
WATCH: The Krispy Kreme Panini
But just like previous exciting menu additions, O’riginal Glazed Doughnut, and Pumpkin Spice Original Glazed Doughnut, the new, perfect for spring treat, will be available for a limited time only. But this time they are giving you a week, as they announced on Twitter. So mark your calendars to head to a shop near you any day the week of April 23rd—April 29th.
Don’t worry, we won’t tell if you go more than once!