Kane Brown to Headline Thanksgiving Day NFL Halftime Show to Promote The Salvation Army's Red Kettle Campaign

With all the glitz and glamour that celebrity entails, it's hard to remember that many famous folks start from quite humble origins. Such is the case for country star Kane Brown, who grew up in poverty.

This year, amidst the coronavirus pandemic the need to help those struggling is even greater as millions of Americans are enduring homelessness and food insecurity. Now, Brown is looking forward to performing at the Dallas Cowboys halftime show honoring The Salvation Army’s Red Kettle Campaign—which dates back to 1891—to help promote the worthy cause to help so many of our neighbors in need. “There were times growing up when my family did not have enough to eat, or a roof over our head, and today, there are so many people in need. 2020 has been a hard year, but every small act of generosity helps," Brown said in a press release. "I am honored to have the opportunity to bring awareness to the ways people can help during this holiday season and beyond.”

Brown's performance will take place at the Dallas Cowboys' AT&T Stadium during the nationally televised halftime of their game against the Washington Football Team on FOX on Thanksgiving Day, Thursday, November 26. A Cowboys' tradition marking the call to action to donate to the Red Kettle Campaign, which raises money to provide shelter and meals for the homeless and hungry, Christmas toys for children, and social service programs to millions of people in need year-round, it's sure to be quite the performance.

“Kane Brown’s contagious energy and positive spirit are just what we need to put a spotlight on the campaign, especially during a time when so many people are struggling due to the pandemic,” said Charlotte Jones Anderson, executive vice president and chief brand officer for the Cowboys and former national advisory board chairperson for The Salvation Army in the same media statement. “Kane’s music has a way of inspiring hope, and we’re excited to have him on our national stage for an incredible halftime performance this year.”

If you'd like to pitch in and make a donation, you can do so at The Salvation Army's website here.

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We're looking forward to this very special halftime show—for a very worthy cause. Who's tuning in with us?