With Big Plans to Take on Amazon, H-E-B Announces Sprawling Austin Nerve Center
While it's at it, the Texas-based supermarket chain will add several hundred new jobs to the local economy.
Big things are unfolding in the Texas capital, and one of the nation's largest supermarket chains is leading the way.
H-E-B recently announced the purchase of an 81,000-square-foot facility in East Austin that will become "a world-class tech facility and innovation lab." The move is rumored to be one of the chain's first steps in its mission to take on Amazon.
A renovated industrial warehouse set for completion in 2019, the sprawling nerve center will serve as a "creative and collaborative workspace" for H-E-B and its newest acquisition, the on-demand delivery service app, Favor. Their goal? To become a "dominant force in the digital retail space" by continuing to expand its digital offerings, as well as its delivery and curbside services.
"This state-of-the-art space will be a hub for creativity and innovation as we continue to develop the ultimate digital experience for our customers," Jag Bath, H-E-B's chief digital officer and Favor CEO and president, said in a news release. "Bringing H-E-B and Favor closer together will allow us to promote collaboration between our two companies as we strengthen our commitment to building out H-E-B's omnichannel services."
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H-E-B, a San Antonio-based supermarket chain, is currently the largest privately-held employer in Texas. By expanding its Austin footprint, H-E-B and Favor plan to add several hundred jobs to the local economy.