Hallmark Channel Gifting New Homes to Tornado-Ravaged Alabama Town for Christmas
The network is helping the tiny town of Beauregard get in the holiday spirit after it was devastated by a deadly EF-4 tornado in March.
The Hallmark Channel really is "the heart of Christmas."
Months after a deadly EF-4 tornado ravaged the tiny Alabama town of Beauregard, leaving 23 people dead, dozens injured, and 15 families homeless, the network is stepping up to help survivors get into the Christmas spirit.
According to AL.com, Hallmark Channel is presenting new homes to the three of the families who lost theirs in the March 3 storm and hosting a big Christmas celebration in the heart of the town. Mend, Lee County's long-term recovery group, reportedly contributed for another three homes, while private companies provided for the other nine.
The celebration is part of the network's new "Hometown Christmas" initiative, which brings holiday cheer to communities in need.
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In addition to the homes, Hallmark will provide a holiday meal for 400 victims, first responders, and volunteers who helped with the tornado recovery efforts at Providence Baptist Church. The network will also plant a Christmas tree and bring Santa Claus to give toys to local children. Everything will be featured in a one-hour special called Christmas Project Joy, set to air December 10 on Hallmark Drama.
"It is a true Hometown Christmas and a chance to bring help and hope this holiday season to the people in Beauregard," spokesperson Pam Slay told AL.com.