Grandmillennial: The New Grandma-Inspired Style Trend We're Totally Here For
From wicker and chintz, to delicate embroidered florals, décor choices that were once considered old and outdated are now the look du jour amongst the mid-20s to late-30s set.
Go figure, right?
And thanks to House Beautiful, the nostalgic, grandma-inspired design trend that’s taken over Pinterest and Instagram even has a name. Behold: "Grandmillennial" style, a clever mashup of “grandma” and “millennial.”
"Grandmillennial style is an Insta-meets-grandmother look," Anna Shiwlall, owner of the interior design firm 27 Diamonds, explained to Realtor.com. "Grandmillennials bring back all the granny style young people recall from their childhoods, but in a cooler, chic way.”
So, what exactly is "Grandmillennial" style? It helps to think of it as the polar opposite of sleek midcentury décor. It’s old-school, layered, detailed, and sometimes even cluttered. For lack of a better word, it’s homey… but stylishly so.
Dallas-based designer Amy Berry confirmed to House Beautiful that many of her young clients are returning to vintage design elements. “After watching everybody do neutral, transitional rooms for so long, we’ve had several younger clients come to us in the past year asking for things like chintz and treillage and bright colors, and I’m thrilled about it,” said Berry. “It’s been surprising to see the types of things our twenty- and thirty-something customers are going crazy for—Fermoie pleated lamp shades, botanical prints, framed Gracie wallcovering panels we can’t keep in stock.”
As for the reason young people can’t seem to get enough of the oldies? Experts theorize that it’s a reaction to all the negativity in the world, which certainly makes sense to us. After a particularly hard day, who wouldn’t want to snuggle up in a comfy chair that reminds them of grandma?