They've also debuted a new, free visitor's guide.

To visit Gatlinburg, Tennessee, is to fall in love with the Smoky Mountains town.

Need an excuse to plan (another?) vacation there? How about this: 2020 marks the 75th anniversary of Gatlinburg's incorporation in 1945, and several to-be-announced events are in the pipeline. “For over seven decades, Gatlinburg’s heritage has charmed visitors from all corners of the world,” Marci Claude, PR Manager of the Gatlinburg CVB, shared with Southern Living. “The 75th anniversary serves as a chance to look back on where we have come from to where we are headed, and we’re excited to commemorate this wonderful milestone for our city."

To honor Gatlinburg's history and the people who have made the town what it is, the tourism bureau has launched a special landing page, to celebrate this milestone and share stories, historic photos, and video spotlights of Gatlinburg gems like Ole Smoky Candy Kitchen and Ely's Mill. Videos will continue to be released throughout the year so fans of the town and residents alike can continue to learn more about its movers and shakers. To coincide with the 75th anniversary of the city's charter, the tourism bureau has also released a new vacation guide that's free to download here. The handy travel guide is brimming with local tips, resources and plenty of feature stories to show what makes Gatlinburg such a cherished destination as "America’s Mountain Home."

Downtown Gatlinburg
Credit: Visit Gatlinburg

Back on September 2nd, 1940, President Franklin Delano Roosevelt dedicated the Great Smoky Mountains National Park. Fast forward to 2020, and the area is home to no shortage of unique attractions like Gatlinburg SkyLift Park and the Anakeesta theme park. Arguably, there's never been a better time to plan your Smoky Mountains vacation and there's no better home base for your travels there than Gatlinburg.

WATCH: Gatlinburg SkyBridge Is Covered in Pink-and-White Lights for Valentine's Day All Month Long

If the lights on the SkyBridge above look amazing to you but you can't swing a February visit, rest assured that the bridge will switch over to different themed lights for March.

If you've been to Gatlinburg before, what are your favorite things to do there? If you haven't been yet, what are you most excited to see?