Dolly Parton is Launching a Fashion and Lifestyle Line
Can we put our vote in for butterfly everything?
Exciting news for fans of the Smoky Mountain Songstress: Parton is partnering with IMG to create a line of licensed products.
The multi-year partnership will look into product intiatives for fashion, jewelry, homeware, accesories, and more. “I am excited to be working with IMG on a global scale to give my fans products that they will cherish for years to come,” Parton said in a press release. “You might even see my mug on a mug!”
“I’m so excited for Dolly to partner with IMG globally. Dolly’s brand is already proven and we are excited to take it to the next level,” Parton’s Manager, Danny Nozell, CEO of CTK Management, echoed Parton's sentiment in the same media statement.
IMG Vice President of Licensing, Gary Krakower also chimed in, saying, “Dolly Parton is an international icon and we are thrilled to be working with her. Together, we look forward to building cohesive lifestyle brand products that will celebrate Dolly and bring her iconic style and personality to her millions of fans worldwide in engaging new ways.”
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Of course, Parton has been a style icon for decades. From sparkly dresses to coats of many colors, we've got big hopes for this collaboration.