Buffalo Wild Wings is Testing Out a New Counter-Service Locations with a Focus on Wings
Our mouths are already watering!
Americans are changing the way they’re eating, and Buffalo Wild Wings is up to the challenge. To compete with the growing popularity of take-out and delivery services, the restaurant chain recently announced two new, counter-service locations that will focus on what they do best: wings.
"Casual-dining restaurants face a uniquely challenging market today," Buffalo Wild Wings CEO Sally Smith recently wrote in a letter to shareholders. "Millennial consumers are more attracted than their elders to cooking at home, ordering delivery from restaurants, and eating quickly, in fast-casual or quick-serve restaurants.”
According to a release, the new B-Dubs Express stores will debut this summer with two pilot locations in Minneapolis, and thanks to a partnership with DoorDash, customers won’t even have to leave the couch to get their wing fix. Just order from your app at home and let the DoorDasher grab your dinner for you! The best part? If all goes well, a B-Dubs Express could pop up in your neighborhood.
“With B-Dubs Express, we are excited to deliver on Guest feedback and passionately serve up high-quality wings to satisfy cravings even faster,” Todd Kronebusch, Vice President of Market Development for Buffalo Wild Wings said in a release. “These first two locations in Minnesota will provide a great opportunity for us to test an alternative format and gain learnings as we continue to look for ways to meet the changing needs of today’s consumers.”
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In addition to wings—traditional and boneless—B-Dubs Express’ menu will feature chicken tenders, a chicken sandwich, burger, salad, buffalo mac and cheese along with select sides. Draft and bottled beers, and wine will also be available.
Fingers crossed they make their way south of the Mason-Dixon line ASAP!