The couple has pledged one million meals as part of a Feeding America initiative called the “Million Meal Donation Tour.”

By Meghan Overdeep
September 15, 2020
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Brad Paisley Kimberly Williams-Paisley
Credit: Roy Rochlin/Getty Images

Country music star Brad Paisley is embarking on a very different type of tour this month.

The Grammy-winner and his wife, Kimberly Williams-Paisley, have pledged to donate one million nutritional meals as part of a Feeding America initiative called the “Million Meal Donation Tour,” which kicked off in Detroit last week.

The two-week tour will take the couple to food banks in 16 major cities including Los Angeles, New York, Houston, Atlanta, Miami and Nashville.

“We’re just rallying to feed people,” Paisley, who founded a free grocery store in Nashville last year, told the Associated Press.

The couple and their frozen food brand, Tiller & Hatch, are hoping to serve Americans who are experiencing food insecurities and financial hardship amid the ongoing coronavirus pandemic.

So many of us feel helpless during this time,” Williams-Paisley said. “It just feels like there’s one disaster after another. One challenging situation after another. But it’s been really wonderful for both of us to have this outlet that was coming into fruition. We can’t solve all the problems. But to tackle this issue, it’s been really empowering.”

The 750,000 pounds of donated meals will include artisanal pastas, hearty stews, and flavorful soups. The hope is to feed more than 60,000 families.

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It’s a big effort to help solve an even bigger problem. According to Paisley, more than 54 million people have experienced food insecurity in 2020, including 18 million children.

"Now it's a matter of what's happening and trying to figure out how to not let people fall through the cracks," he told the AP. "It's been a lot of people who have been poor for a longtime. But then, there are others who were financially sound six months ago, but now have fallen on hard times. We are seeing this firsthand. We are trying to meet their needs."