Can you hold out that long to save some cash?

By Perri Ormont Blumberg
November 26, 2019
With love of photography / Getty Images

Is it beginning to look a lot like Christmas in your house? Even if you've started to hang up your string lights and outfitted your front door with a festive wreath, chances are it doesn't really feel like it's the most wonderful time of the year until you put up your Christmas tree.

If you're looking to save some green, that time of the year may have to wait until—gasp—Christmas Eve. According to a data analysis from the National Christmas Tree Association and mobile payment platform, Square,  the best day to snag a Christmas tree deal is on December 24th. Of course, many don't want to wait until then to buy their Christmas tree (heck, we can barely hold out until Thanksgiving!), but if you can make it to the week leading up to Christmas, you may save quite a bit of money.

Based on Square's number crunching, delaying buying your Christmas tree until the week before Christmas can save you up to almost 30%, with trees hitting their lowest rate—$50—on Christmas Eve itself. Interestingly, buying your Christmas trees on "deals days," like Black Friday and Cyber Monday may actually set you up for getting ripped off.  Square data revealed that Christmas trees purchased on Black Friday have an average price of $79, and continue to creep up to $84 on Cyber Monday.

WATCH: The South's Best Christmas Tree Farms

The steep prices can be traced to a strong consumer demand for Christmas trees, with data indicating that Christmas tree prices have gone up 23% from 2015 to 2018. Despite having to shell out the extra dough, in terms of the actual Christmas tree shopping experience, it seems we're having more fun with it than ever, with many opting to purchase their tree in person, rather than ordering online. “Year after year, we see continued growth in the number of Christmas trees sold at tree farms,” said Tim O’Connor, Executive Director of the National Christmas Tree Association in the press release on their findings with Square. “With the increased consumer desire for authentic farm experiences, we’re noticing many of our members tap into that cultural trend [of farm-based entertainment with activities like hayrides, light shows, and corn mazes] by creating a space where families can spend an entire afternoon or evening together. It’s a way to create new family traditions while putting a face to growers and truly understanding where their trees come from.”

To help you find the best day to buy your Christmas tree for a bargain, Square created a Christmas Tree Calculator based on the region you live, how much you want to spend, and how long you hope to keep your Christmas tree on display for in your home.

Now, is there any research on the best day to buy a second Christmas tree for a deal? Asking for a friend.

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