The Five Best Sites to Buy Engagement Rings Online

From virtual try on features to scoring $100 towards your purchase after your online consultation, here are our favorite spots to shop for The — shimmering — One.

Soooo....quarantining together for the better part of the year amid the coronavirus pandemic still has you convinced you've found the one? We kid, we kid.

But in all seriousness though, engagement ring sales are showing no signs of slowing down with proposals thriving during the pandemic, per The Washington Post, and it's no surprise that couples are turning to online shopping. Based on findings from The Knot's jewelry and engagement survey, a third of engagement rings were purchased online last year. That's a lot of click, click, click to find the right sparkle.

While engagement ring shopping in real-life certainly has its merits, there's no denying the many benefits of buying engagement rings online — from savings to selection to enhanced customization options and ease of return — and it's clear that the trend may endure even after the pandemic is behind us. But where's a guy to shop? What's a girl to do? How do you score an amazing deal? Fear not. We've cut through the noise (and the endless Google searches) to find five amazing websites for all your engagement ring shopping needs.

Thinking of popping the question or need to pass along a hint to your partner? Keep reading.

  1. Brilliant Earth

We love that their site allows the "Virtual Try On" function on your phone where you can upload a picture of your hand and see what a given ring — personalized to perfection — will look like on your digits. Brilliant Earth also offers virtual 50-minute appointments for engagement ring shopping with a jewelry specialist (ditto for wedding ring and fine jewerly and vintage virtual consultations).


Meet with a diamond professional from the comfort of your home and you'll get expert guidance for finding the right engagement ring for you and $100 towards an engagement ring purchase. All of VRAI's diamonds are sustainably grown in America with zero carbon footprint and since you're purchasing them directly from their foundry, you won't have to worry about an intermediary marking up the prices.

3. Tiffany & Co.

It's Tiffany's. The timeless and classic choice. No girl is going to argue with a robin's egg blue box when her special day comes. Online, you can browse their comprehensive collection of rings by diamond shape, setting, material, and other categories, as well as book a consultation with a Tiffany diamond expert. There is also a helpful guide to diamonds, so you get to know "the 4Cs" (color, clarity, cut, and carat weight) and more about the selection process.

4. James Allen

This online jewelry giant lets you design an amazing engagement rings with the help of diamond and jewelry experts who are available 24/7 to help. They also offer free engraving for the inside of your engagement ring (or wedding ring). Looking for a pro to walk you through diamonds in-depth? James Allen offers a Real-Time Diamond Inspection to help you review all of a diamond's specs and its grading certificate.

5. Couple

Lab-grown or synthetic diamonds are on the rise, and even if mama may balk (at first), there's good reason to support these eco-friendly stunners. At Couple, expect lab-grown diamonds that "are atomically and chemically identical to mined diamonds, yet 35% larger on a price basis." Chat with a diamond concierge via video or phone and find the diamond of your dreams ASAP.

Speaking of ASAP, nudge, nudge, sweetheart.

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