Bedtime battles will never be the same.
Ah yes, bedtime. It’s a nightly battle parents know all too well. Even the bravest disciplinarians have caved under the protestations of a child at some point. But now tired parents possess the ultimate weapon: a direct line to Mickey Mouse himself.
Starting this week, families and fans can add a little Disney magic into the bedtime routine with the new Disney toll-free Sleep Hotline. Simply dial 1-877-7-MICKEY to access one of five special messages from either Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck or Goofy. If that’s not enough to give you kids something to look forward to at bedtime, we don’t know what is!
The phone number will run from through August 31 and is available throughout the United States and Canada. You only get one character per call, so plan accordingly.
The hotline is a brilliant promotion for Disney Store’s new Sleep Shop, a collaboration with certified pediatric sleep coach Lauren Olson, offering an assortment of children’s sleep items designed to improve bedtime battles.
“As a mom of two extremely busy toddlers, I know keeping consistent napping schedules and bedtime routines can be a major production— from stall tactics to short naps and pre-dawn wake ups, it can be hard on everyone in the household,” Olson said in a release. “I love that Disney store is providing families with some easy, fun tools, like a sleep rewards chart and light up plush toy, to try and alleviate some of the stresses associated with sleep!”