Bee & Willow, Bed Bath & Beyond’s First-Ever Private Label Home and Furniture Line, Is Here

RX_1903_Bed Bath & Beyond Bee & Willow Hamper

With its first-ever private-label house brand, Bed Bath & Beyond is officially going above and beyond.

This morning, the big box store revealed its “whole home” brand, Bee & Willow Home, a charming new line of well-made home décor, furniture and more for every room in the house.

The curated collection features everything from dining tables and upholstered beds to vintage-inspired rugs and wall art in an eclectic mix of rustic and modern styles. It even includes kitchen accessories like wicker baskets, ceramic dishes, and dinnerware.

“The inspiration for Bee & Willow Home is a contemporized approach to the idyllic, rustic style of décor. We identified the unique stylistic thread that runs through all farmhouses and cottages from Maine to Key West, the Great Plains to Venice Beach that evokes an honest, restorative and timeless feel,” Barbara Weston, Director of Global Trend at Bed Bath & Beyond, said in a news release. “The materials in the collections include an eclectic blend of rustic, distressed and time loved transitional décor pieces combined with distressed stone, wood and metal. Customers will be able to find quality investment pieces.”

Bee & Willow Home will reportedly be the first of six whole home collection launches exclusively made by Bed Bath & Beyond, so stay tuned for more must-have items. Prices range from $4.99 for cleaning supplies to $999.99 for furniture pieces. Items are currently available online and in all Bed Bath & Beyond stores nationwide.

Keep scrolling for a look at a few of our favorite products.

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We Love These Bee & Willow Home Pieces

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French Vintage Ruffled Quilt Set

Bed Bath & Beyond

It doesn’t get more timeless than this ruffled bed set. Available in full, queen, and king sizes, it also includes coordinating pillow shams to complete the ensemble.

Buy: $129.99 (full/queen) $149.99 (king); BedBathandBeyond.com.