Amazon's Latest Move Means Competition for HomeGoods
The cult of HomeGoods is real and we are definitely true believers. The discount retailer is a great place to get interior design inspiration on the go. Whether you’re looking for a lamp or a pouf for the TV room, you’ll most likely be able to find many options at the store. Thanks to their quick turnaround and diverse stock, on the off chance that you can’t find what you’re looking for one day, come back the next week and it can feel like you’re shopping in a whole new store.
While many stores have tried to take our devotion from HomeGoods, so far there haven’t been any true contenders. Now, according to a report in The Wall Street Journal, Amazon is throwing their hat into the ring.
The online retailer is making a "major push" into the $150 billion furniture, appliances, and home-goods market. Soon they will expand their inventory of furniture, adding sofas and more to the site, and adding new options to their homewares departments, including Ashley Furniture sofas and Jonathan Adler home décor.
To make themselves even more competitive in the furniture market, according to The WSJ, not only can customers now buy sofas online, but Amazon is planning to let customers design their own furniture, too. That would be a huge boon to shoppers trying to match grandpa’s armchair to an heirloom rug.
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The icing on the cake is that in some cities, Amazon will try to guarantee one- to two-day shipping on home items, meaning a new sofa could be in your living room in less time than it takes to paint an accent wall.
While Amazon will most likely face tight competition from other online sites like Wayfair and Overstock, they could rival HomeGoods, too. Both companies will be selling thousands of brands in an easy to shop format. Of course, it’s a lot harder to share incredible Amazon finds on Instagram and inspire décor ideas (and jealousy), so for now HomeGoods has the advantage.