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Here’s your guide to a few of our favorites.

Meghan Overdeep
April 17, 2018

With the markets on everything from music to toilet paper cornered, Amazon is everywhere you look these days. And thanks to 70-plus private-label brands, it’s staking claim in areas places you’d never expect to see the retail giant flourishing.

According to Recode, Amazon has “gone on a private-label rampage,” releasing at least 60 of its own brands — predominantly in the clothing, shoes and jewelry categories—since the start of 2017 alone. By effectively cutting out the middleman, Amazon is able to sell trendy, in-demand products for a fraction of the typical cost.

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Though AmazonBasics is the Seattle-based company’s most well known private label, it’s far from alone. See below for some of Amazon most popular private labels, both secret and not-so secret:

  • Coastal Blue: for affordable and stylish swimwear.
  • Pinzon: shop from high-quality sheets, towels, blankets and more.
  • Stone & Beam: a wide selection of charming, reasonably priced décor for the Fixer Upper set.
  • Lark & Ro: plenty of office-friendly clothing options for wallet-conscious ladies.
  • Happy Belly: trail mix, nuts and coffee, oh my!
  • The Fix: fashionable footwear at Amazon prices.
  • Scout + Ro: cute threads for kids of all sizes.