It starts with a "P."

Perri Ormont Blumberg
December 5, 2017
Leon Neal/Getty Images

What's a better gift than the present of nearly endless possibility? Exactly. That's why, this season, consider offering your friends and loved ones a holiday bounty that those last hold-outs didn't know they need: Amazon Prime. The membership service offers two-day shipping on over 50 million items, movie and TV streaming on Prime Video, Kindle books, and much more for only $99 a year.

Consider it a gift card that the recipient will think of you every time they use it—so pretty much every day. Suddenly, those gorgeous stud earrings are at the giftee's fingertips in time for the holiday party. Ditto for free, unlimited photo storage, and an endless supply of goods that can be delivered to your door. Did we mention you can stream all six seasons of "Downton Abbey" on Prime?

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As a new cnet article mentions, Amazon doesn't make this gift option all that apparent. To purchase Prime for someone, click here where you'll be presented with the option of giving someone either three months for $33 or 12 months for $99 (once the membership months wrap, the service won't automatically renew). Enter some details, payment information, and voilà, you've got one more friend to analyze "The Marvelous Mrs.Maisel" with as much as you fancy.