7-Eleven Is Opening a Swanky Restaurant and Bar Concept in Dallas
Headquartered in Dallas, Texas, 7-Eleven knows a thing or two about convenience. Now, the popular chain is looking to prove it knows comfort, too.
The newly opened test store will sell coffee, fresh juices, smoothies, a bar with wine, beer, kombucha, and more, and even a branch of Laredo Taco Company with both indoor and also outdoor seating.
The section of space called "The Cellar" will offer a diverse menu of wines, beers, and a growler station to take local brews home. The so-called "lab store" will also peddle plenty of snacks, including frozen yogurt and ice cream with toppings and freshly-baked cookies. The new concept is at the Sylvan | Thirty retail and restaurant development on Sylvan Avenue, north of Interstate 30, under two miles away from the original Southland Ice House in Oak Cliff where 7- Eleven debuted its convenience store concept more than 90 years ago.
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"Convenience retailing is light years away from the days of bread and milk being sold from ice docks in 1927, and the industry is changing at a faster rate than ever before," 7-Eleven's vice president and chief operating officer Chris Tanco said in a press release. "7-Eleven stays at the forefront by pushing the boundaries and being unafraid to try new things. This new lab store will serve as a place to test, learn and iterate on new platforms and products simultaneously to see what really resonates with customers and how we can take those learnings systemwide."
We never thought we'd see the day, but date night at 7-Eleven? Sign us up.