2012 Idea House

For more than 20 years, Southern Living has built Idea Houses on the lake, on the beach, and in quaint towns across the South. This year, the brand will return to Senoia, GA for a historic renovation project.

"Great films deserve even better sequels, and we just couldn't resist the opportunity to bring our readers the next installment in the renaissance story of Senoia," said Kristen Payne, Executive Marketing Director, Southern Living. "We're heeding the calls to serve up more from the town of our award-winning 2010 Idea House."

Enter Senoia, 25 miles and 100 years from Atlanta, where the main street looks like a scene out of Driving Miss Daisy—because it actually was. The town doubles as a back lot for popular film and TV projects such as the classic Fried Green Tomatoes and AMC's current hit, The Walking Dead. But dig a little deeper and you will find a community committed to eco-friendly construction—right down to the electric cars parked in front of the diner.

"We think American towns are moving away from impersonal subdivisions and toward a stronger sense of community, and Senoia in particular, blends the best of modern construction with the nostalgia of yesterday," adds Payne. "The year 2012 will be a celebration of that sentiment through the restoration of one of Senoia's oldest homes."

The 2012 Southern Living Idea House will be a revival of an early 19th century cottage-style farmhouse whose makeover has been masterfully designed by the noted team of architects and place makers at Historical Concepts from the neighboring town of Peachtree City. Completing the team is John Bynum Custom Homes, Inc., one of the Atlanta area's premier custom home builders, Senoia's Historic Development Ventures, LLC, and nationally-recognized interior design firm, Tracery Interiors.

This farmhouse revival project is expected to draw as many as 40,000 visitors from across the country, and Southern Living is scheduled to feature it the August 2012 issue. The home will be open for tours from June to December 2012, Wednesday – Saturday 11 AM – 5 PM and Sunday 1 – 5 PM. The Idea House will be closed on Mondays and Tuesdays.

About Historical Concepts: Historical Concepts is a traditional architecture and planning firm well known for designing new homes and communities with timeless appeal. The firm also offers design services for modernizing historic homes while maintaining their original architectural charm and integrity. With clients across the nation, the firm's work has been featured in many national publications, and its traditional design philosophy and commitment to quality has also resulted in numerous awards for design excellence, including multiple Southern Home Awards from Southern Living magazine. The design of the Idea House complements the firm's ongoing contributions to revitalizing and protecting the historic community, which is located in close proximity to the firm's offices. Historical Concepts is led by Jim Strickland and partners Terry Pylant, Aaron Daily, Andrew Cogar, Kevin Clark and Todd Strickland. Learn more at

About Senoia and Historic Development Ventures, LLC: Winner of the 2010 Georgia Renaissance Award, the Historic Senoia Project is a downtown redevelopment initiative undertaken by Historic Development Ventures, LLC which includes an in-town urban living, dining, and cultural experience and boasts shopping, attractions and oodles of ambience. Many of the vacant parcels of land in Senoia's Historic District have been acquired for the purpose of constructing period infill development, designed with a dual purpose: to blend seamlessly with the town's early 1900's architecture while serving as a back lot for film and television production at nearby Raleigh Studios - Atlanta. The scope of Senoia's revitalization includes retail/commercial, office/professional, a 4 star boutique hotel, and in-town residential elements, masterfully planned to offer modern amenities and technology within the context of a historic sense of place. Learn more at

About John Bynum Custom Homes: Since 2004, the trusted team at John Bynum Custom Homes has built homes with the philosophy that quality workmanship, quality building materials, and distinctive custom details can and will set one home apart from others. The team, which includes John Bynum, Tom Slay, Rob Thomas, Joey Hatcher, and Bobby Brown. completes eight to ten homes annually with input from the homeowner and the help of local architects. Learn more at

About Tracery Interiors: Tracery Interiors is a nationally-recognized interior design firm specializing in residential and hospitality projects. With a diverse portfolio spanning the country, designers work primarily in collaboration with studios located in Rosemary Beach, Florida, and Mountain Brook, Alabama. Paige Sumblin Schnell heads the team of designers who combine a variety of design backgrounds and skills to create a dynamic and innovative firm. In addition to design studios, Tracery maintains boutique retail shops in both Rosemary Beach and Mountain Brook offering accessories, original artwork, occasional furniture, upholstery, lighting and antiques. Tracery previously designed the 2009 Southern Living Idea House at Cinnamon Shore in Port Aransas, Texas. Learn more at