Shopping KitchenAid Just Launched Its 2023 Color Of The Year Collection, And We're Already Obsessed Meet Hibiscus. By Lauren Taylor Lauren Taylor Lauren Taylor joined Dotdash Meredith in 2022 as a Home Commerce Writer for Real Simple, Better Homes & Gardens, and Southern Living. She was previously a Commerce Writer for The Dodo, the number one most-viewed and most-engaged with animal brand. Prior to The Dodo, Lauren worked in advertising, where her client was one of the largest retailers in the U.S. Lauren graduated from Boston University Magna Cum Laude with a bachelor's degree in psychology and Spanish, and she received her master's degree in communication from Boston University. Southern Living's editorial guidelines Published on February 13, 2023 Share Tweet Pin Email We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more. Photo: KitchenAid KitchenAid is known for stylish cookware that lasts and comes in just about every color of the rainbow. And the brand’s newest shade is no exception. Meet Hibiscus, a “vivid, lush fuschia with a matte finish.” According to KitchenAid, the 2023 Color of the Year collection is inspired by “the captivating beauty of Hibiscus flowers in a verdant garden,” and we’re already obsessed with it. Pink has been the It color for a while now, with trends like Millennial Pink and Barbiecore taking center stage, and Hibiscus follows this “trajectory of pink.” The new hue launched with a “kitchen meets couture” collaboration with designer Marta Del Rio that shows off the trendy color. According to the brand, the “energy-boosting” shade is “powerful” and “irresistible,” drawing attention from friends and family so you can gather and bond in your kitchen. The “free-spirited” color is intended to inspire customers to explore and innovate with their cooking. KitchenAid BUY IT: $499.99; kitchenaid.com You can currently shop the iconic Artisan Stand Mixer and the K400 Blender in the new attention-grabbing shade, and like all of KitchenAid’s products, the Color of the Year items are beautiful enough to display on your counter all the time. The bold hue will look great mixed with neutrals to add a pop of color in your kitchen or as a bright addition to already colorful decor. The Artisan Stand Mixer comes with five attachments and two stainless steel bowls (3-quart and 5-quart capacity) for every cooking and baking need. The tilt-head hinges back so you can easily attach and remove the mixing bowl and attachments. Reviewers have called the uber popular Stand Mixer the “most spectacular mixer ever,” “stunning,” and “indispensable” to have in your kitchen. KitchenAid BUY IT: $299.99; kitchenaid.com With five speeds, the Blender can chop and mix even the toughest ingredients. Plus, the Soft Start feature helps prevent splatter by beginning slowly to pull in food before speeding up. The glass blender jar and lid are dishwasher-safe, but you can also use the self-clean cycle for an even quicker cleanup—just fill the blender with water and dish soap and turn it on. KitchenAid’s Hibiscus shade is bound to be extremely popular, so be sure to check out the vibrant 2023 Color of the Year now before it sells out. More Must-Shop Products: Shop These Customer-Loved Beauty Products To Upgrade Your Makeup Bag—And Everything Is $10 Or Less This Texas-Based Retailer Just Slashed Prices Across Jeans, Boots, Tops, And More Smooth Fine Lines—And Avoid Irritation—While You Sleep With This New $23 Retinol Cream Was this page helpful? Thanks for your feedback! Tell us why! Other Submit More Must-Shop Products The Gadget Shoppers Call A ‘Game Changer’ For Deviled Eggs Is On Sale Just In Time For Easter This Adorable Mini Flower Cocotte Is Just What You Need For Spring Entertaining, And It’s Only $32 These Are the 11 Best Dresses on Amazon, According to Shopping Editors