Sometimes spell check just isn’t enough.

Laurey W. Glenn

Everyone knows that spelling matters, but if there’s one place where it really matters, it’s in a home listing. When you’re trying to sell your home, you want to put your best foot forward, sans any miscommunication with potential buyers. The number one sources of miscommunication in a home listing are the presence of unfortunate misspellings and typos. Details are so important, which is why you need another set of eyes on the text—not just spell check. Misspellings and oversights can make a huge difference when it comes to the buyer’s perspective and, eventually, their impression of your home. Let us help you clean up that home listing so the buyers' offers start rolling in. 

Avoid Misspellings

Oh, the fabled “walking” closet. You may not have a copy editor on hand when you’re typing up your listing, but that doesn’t mean that misspellings are excused. Break out the dictionary, read the listing aloud, and go over the text—slowly—a few times to ensure there aren’t any lingering mistakes. You certainly don’t want buyers to show up to the open house looking for a magical “walking” closet. Avoid misspellings by taking time to proofread.

Eliminate Typos

Beyond misspelling words, it’s easy for typos to creep into your home listing. Errors can leave confusion in their wake—and possibly cause legal trouble down the road. Leaving out numbers (that extra zero may be vitally important!), mistyping addresses, and dropping letters from words can take your listing from professional to problematic. Mistakes in the listing reflect poorly on your home, and they may deter potential buyers from visiting—even if your home is actually very lovely.

Declutter, Declutter, Declutter

When you show your home to potential buyers, you should declutter, taking out photos, personal items, and any extraneous decoration. The same goes for your home listing. It should be straightforward and inviting, but don’t go overboard. Stick to the overview of your home, add a few details to set the scene, and leave it at that. This is not the time to draft a novella or to load the listing with extraneous detail. The home listing should be a summary; it’s important both to offer the facts and to leave the buyer wanting just a little more (i.e. wanting to see the house in person).

Erase Poor Grammar

Y’all, this is no place for colloquialisms. Stick to the King’s English. You aren’t texting, chatting with a friend, or sending a quick email. You are posting a listing that hundreds of people will read in order to find out about your home and—most importantly—decide if they want to view and buy it from you. The home listing is the first opportunity you have to communicate with potential buyers, and it should be both succinct and professional. If you keep your eyes on the prize of making a good impression, your listing is more likely to reflect that goal and win over readers. Leave poor grammar at the door, and keep your language elegant and clear. The buyers will thank you later.

Decode Vocabulary

Inclusive language is important. You want everyone to be able to read and understand the listing. Real estate has its own vocabulary and list of abbreviations, which you’ll need to brush up on when writing your home listing. Use the accepted terminology—don’t try to make up your own or piece together abbreviations that, in the end, only you and your neighbors will understand.

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What typos have you seen in home listings lately? Avoid these home-listing pitfalls, and you’ll be on your way to closing in no time. Good luck!