Home Curb Appeal Pastel Exteriors Are the Curb Appeal Trend We're Tapping to Make a Comeback From Miami to New Orleans, happy hues have defined locations for centuries. By Marisa Spyker Marisa Spyker Marisa Spyker is the Senior Writer at Southern Living, where she enjoys dabbling in stories throughout the magazine, from gorgeous home features to profiles of the South's creatives. Prior to joining the team in 2019, Marisa was an editor at Coastal Living, coastalliving.com, and Luxe Interiors + Design. Her career spans nearly 15 years, much of which has been spent staring at photos of pretty homes and gleaning inspiration for her next beach vacation.While born and raised in South Florida and a proud University of Florida alum (Go Gators!), she currently lives with her husband and two daughters in Santa Cruz, California. She can often be found schooling West Coasters on the joys of Southern charm and Key Lime Pie. Southern Living's editorial guidelines Published on April 15, 2021 Share Tweet Pin Email It was in the 1970s when a man named Leonard Horowitz arrived in Miami Beach with rose-colored glasses. While the city's distinctive buildings along Ocean Drive had character for days, they were all bathed in white. With a backdrop as colorful as Miami Beach, Horowitz believed this just wouldn't do. So, staring at the sea and sunsets, he devised a new palette for the iconic stripof Art Deco architecture—and the rest, of course, is history. Mijoo Kim and Minjin Kang Horowitz's Miami makeover certainly wasn't the first time pastels left an indelible impression on a place. Nearly 90 years after Charleston, South Carolina's Rainbow Row earned its color-happy moniker, it's still one of the city's hottest photo ops. (The reasoning behind the 1930s paint job remains fuzzy, though some speculate that the lively shades helped guide drunken sailors home.) In fact, pastel-obsessed owners, likely influenced by historic Caribbean architecture, have been splashing houses from New Orleans to Savannah in peachy pink and cheerful aqua for centuries. These days, neutrals reign when it comes to exteriors. Yet the allure of a pastel home is still captivating. If you prefer to ease into the trend, try calming hues like a faint seashell pink or a creamy shade of buttermilk. And if your homeowners' association rules have you stuck with gray, look on the bright side: There's always the front door. Color Us Smitten Four pastels to transform your facade Robbie Caponetto Benjamin Moore North Shore Green Sherwin-Williams Friendly Yellow Sherwin-Williams Charming Pink Benjamin Moore Woodlawn Blue Was this page helpful? Thanks for your feedback! Tell us why! Other Submit