If hugging cows is wrong, we don’t want to be right.

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Introducing cow cuddling: the amoosing wellness trend taking the world by storm and warming the cockles of our hearts.

As more and more people look for ways to reduce stress amid the ongoing coronavirus pandemic, the Dutch practice of koe knuffelen—which translates literally to “cow hugging”—has spread to farms outside The Netherlands.

According to the BBC, “Cow cuddling is believed to promote positivity and reduce stress by boosting oxytocin in humans, the hormone released in social bonding. The calming effects of curling up with a pet or emotional support animal, it seems, are accentuated when cuddling with larger mammals.”

For those who don’t enjoy easy access to cows, the process of cow cuddling usually begins with a tour of the farm before you’re invited to rest against one of the cows for as much as three hours.

A cow’s body temperature, slow heartbeat, and hulking size make hugging one an incredibly soothing experience for stressed-out humans.  

“As odd as it may sound, if it helps, then go for it!” Prairie Conlon, professional counselor and clinical director of CertaPet, told Yahoo Life. “It’s a healthy way to increase activity and get those endorphins flowing, so why not?”

Cuddling with animals in general releases those “feel good” neurotransmitters. Spending time with animals in particular during quarantine can be “beneficial in helping combat loneliness and creating routine and accountability,” Conlon added.

So…  does anybody have a cow we can borrow?