H-E-B's New Ice Cream Flavor Celebrates Texas Teachers

H-E-B is honoring teachers with a sweet new treat.

The Texas-based grocery store is celebrating the 20th anniversary of its H-E-B Excellence in Education Awards with a new Creamy Creations flavor. Available in stores now, the limited-edition "Education Heroes" icing flavored ice cream features cake pieces and rainbow sprinkles and comes in both half-gallon and pint sizes.

H-E-B is also donating 10% of proceeds from the "Education Heroes" flavor to DonorsChoose to help fulfill the classroom wish lists of Texas teachers.

According to a news release, H-E-B launched the Excellence in Education Awards program in cooperation with the Texas Association of School Administrators in 2002 as a "positive way to support public education in Texas." Over the past two decades, it has awarded more than $13 million in funding to Texas public schools, school boards, early childhood facilities, teachers, and principals. It is the largest monetary program for educators in the state.

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The celebration concludes with the annual H-E-B Excellence in Education Awards gala on April 30 in Austin, where $430,000 will be awarded to teachers, principals, school districts, school boards, and early childhood education centers.

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