8 Vintage Beauty Trends Making a Comeback
In 2017, there’s one thing we can predict about fashion and beauty trends, without a doubt: Everything that once was trendy and fashionable will eventually come back in style again. Although innovation and technology have allowed us to create brand-new ideas, there are some styles and practices that are just worth keeping around. Oftentimes, we may think a suddenly popular beauty look is a new concept; however, ask your grandmother about it and she’d probably tell you it’s nothing new, maybe just going by a different name. We love that some of these old-fashioned beauty trends—makeup looks, skin care routines, and hairstyles—are making a comeback now in a major way. Here are 8 of our favorites.
A swipe of red lipstick instantly gives off a classic Hollywood look. After the 1950s, nude, bright pink, and darker lipstick hues reigned supreme. But in the last 10 years or so, we’ve been glad to see a resurgence of this vibrant lip color that works on every skin tone, all year round.
Big, full eyebrows are nothing to be ashamed of these days as the trend in beauty moves more and more toward embracing what you were born with. Personally, we never thought they were, but 1990s Drew Barrymore and Gwyneth Paltrow would probably disagree. Classic movie stars like Audrey Hepburn, Sophia Loren, and Marilyn Monroe embraced and even accentuated their full, shaped brows in the 1950s, and contemporary movie stars like Lily Collins and Cara Delevingne are making full, almost bushy brows enviable yet again.
You might think this makeup technique was invented by Kardashian-era celebrities, but the concept of using multiple tones of makeup to create dimension to your face is really nothing new. Iconic beauty Grace Kelly was known to use two shades of blush—one serving as a highlighter—to help emphasize her cheekbones, especially when being captured on camera.
This is another makeup technique that’s become popular again in recent years—especially with social media stars who put a lot of emphasis on how they will photograph (see: contouring). Lining the rim of your eyes with white eyeliner literally extends the whites of your eyes, making your eyes look bigger and brighter. And 21st century screen stars are not the first to figure this trick out. Some of Hollywood’s first starlets used this technique nearly a century ago.
This might be a surprise to many people, but dermablading (a fancier word for shaving) one’s face has actually recently resurfaced as a legitimate skin care method. Some women do it to get rid of that thin layer of peach fuzz on their faces, and others say it’s actually a very good exfoliant. Rumor has it that Marilyn Monroe and Elizabeth Taylor were both supporters of this unique process.
Grandma knew what she was doing with her Pond’s Cold Cream, and all the night masks and overnight hydrating creams you see more of in the drugstore or makeup counter now are serving the same purpose, just by a different name and appearance. Hydrated, glowing skin is always in style.
In the early 20th century, this chin-length hairstyle was initially daring, but within a few years, extremely popular. Movie stars of the time like Marlene Dietrich were known for their finger waves and just-below-the-ear haircuts. A bob isn’t the easiest hairstyle to maintain for every hair type, and while many women have worn this cut in the past 100 years, it has regained mass popularity in recent years, especially in its slightly longer form, which has been coined the lob.
Wearing a scarf around your head is not only a fashionable accessory, but can also be very practical for protecting your perfectly coiffed hair from wind or rain. Headscarves were very popular from the 1940s to 1970s, with the style of scarf and way it was worn changing some, but they fell out of popularity in the ‘80s and ‘90s. Now, though, silk scarves are back, and being worn turban-style, Rosie the Riveter-style, or as a simple headband—all are a nod to the vintage eras that inspired them.