Weezie cofounder and creative director Liz Eichholz talks towels, fashion, and her favorite Hostess City haunts.

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Liz Eichholz in Green Dress
Credit: Peter Frank Edwards; Styling: Celine Russell/Zenobia

As Liz Eichholz was choosing items for her wedding registry, there was one thing she was particularly excited about: towels. "I had such a hodgepodge of linens after college," she says. "I was so thrilled by the idea of finally having a nice set." But the shopping experience left her disappointed and confused. And when she realized that her best friend, Lindsey Johnson, wasn't happy with her towels either, an idea was born. In October 2018, the duo launched Weezie, their direct-to-
consumer lifestyle brand. "Linens have such a beautiful history in the South. They're a classic luxury, and we're trying to modernize that," Liz says. Shoppers can preview and choose everything online, from the piping color to the embroidery style. "At Weezie, we talk about the modern Southern woman," says Liz. "She's the hostess with the mostest(ish). If you come into her house, it's not going to be perfectly clean, but her wine cooler's going to be filled. It's this new way of hosting. There's not a lot of pressure; it's all about warmth and welcoming people into your home." Here, Liz shares her fashion influences, her must-visit Savannah stops, and why she doesn't save the good china (or the pretty towels) for special occasions.

Weezie Guest Towels
Credit: Robbie Caponetto

My Personal Mantra

"I always say, ‘We'll cross that bridge when we get there.' I had my daughter at the same time we started Weezie, so it's kind of like I had two babies. It's easy to find yourself overwhelmed, especially if you think of everything you have to do at once. I try to keep future challenges from hindering my current progress by constantly remembering that I will just deal with things as they come."

Garten Dress in Palms, $218; thereformation.com
Marisela Hoop Earrings in Lilac, $38; baublebar.com
Gianni Bini Maikah sandal in Natural, $80; dillards.com
Basket bag and flowers, Urban Poppy

Why I Love Savannah

"I kind of left New York City kicking and screaming, but now I am in love with Savannah. This city is dreamy; there's no other way to say it. You get used to the slow way of life and appreciate the little things. Our Saturdays are spent with family, whereas in New York, Saturday was all about finding the new brunch spot. There's still a lot of that here, but with my 1-year-old daughter, it's a little bit messier."

My Style Icon

"My mom has always been so good at putting together an impeccable outfit. It's very thoughtful and has an edge of trendiness. She is the quintessential Southern woman and grew up in Winston-Salem, North Carolina. She has always had pretty classic taste, but she likes to throw in something a little bit funky to make her outfits more exciting. I love that about her sense of style and have so many memories of sitting and watching her get ready when I was a little girl.

Liz Eichholz at Home with Dog
Credit: Peter Frank Edwards; Styling: Celine Russell/Zenobia

Blue and Turquoise Embroidered Top, $80; willowparkboutique.com
La Havana sneakers in Ice, $123; manebi.com
Porter Watch in Lemon, $178; dooney.com
Jeans and jewelry, her own

How Becoming a Mom Has Influenced My Outfit Choices

"I've always been fairly casual, but even more so after having my daughter. Comfort is key. I don't like to get too attached to anything because there are a lot of wardrobe changes. I also feel like I take myself less seriously in general, and that has resulted in having a lot more fun with fashion. I have less time to think through it, so I just pick an exciting piece and run with it instead of getting stressed and overthinking."

The Beauty Product I Could Never Live Without

"Mascara! If I only have time to put on one item (which is often the case), it's always that. I instantly feel refreshed. I am loving Dior's Diorshow Mascara right now."

The Closet I'd Like To Steal From

"Caroline Maguire's. She is the Shopbop fashion director. Her feed is great to follow too." (Find her on Instagram: @carolineinnycity.)

A Favorite Quote

"Anything's possible if you've got enough nerve."
—J.K. Rowling

The Best Advice I've Ever Received

"Life is meant to be enjoyed, so use your fine things on yourself! Get out the china. Don't save the nice towels just for guests. Pop the Champagne. The idea of savoring life and the items in your home is one of the inspirations behind Weezie. We want our towels to bring you joy, whether you are using them yourself or displaying them in your bathroom. It's the same with fashion. Don't reserve your favorites for special occasions. I love going on a Thursday-night date with my husband in a cocktail dress that I bought for a wedding and dressing it down."

WATCH: This Local Man Wrote A Love Song To Savannah, Georgia

Savannah Staples

10 spots where Liz loves to eat, drink, and shop
1. Forsyth Park
2. The Paris Market and Brocante
3. The Wyld Dock Bar
4. Clutter Furnishings & Interiors
5. Foxy Loxy Cafe
6. The Collins Quarter
7. Atlantic
8 The Grey
9. Back in the Day Bakery
10. Artillery