The retinol line that promises virtually no irritation. Yes, you read that right.

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Olay

If it sounds too good to be true, it probably is—unless you’re talking about Olay’s new Regenerist Retinol24 line. A retinol formula that smooths, brightens, firms, and reduces fine lines and wrinkles without the irritation? We know, we couldn’t believe it either. This one has been years in the making, but it seems Olay hit the mark when they landed on the formula for Retinol24.

The Retinol24 range includes a serum, night cream, and eye cream, but they’re not necessarily meant to be used at once—though there’s no harm if you choose to go that route. The thought behind creating both a stand-alone serum and moisturizer is the old adage “different strokes for different folks.” The Olay team realizes that some women prefer a serum whereas others just can’t part with the luxurious feel of a night cream. We recommend pairing either the moisturizer or the serum with Olay Eyes Retinol24, which is specifically formulated to be extra gentle on the eye area.

All three of the Retinol24 products are formulated to penetrate deep within the skin’s surface to bring the most impactful results. They’re made without dyes and fragrance and work with a variety of skin textures including normal, oily, and combination. It sounds great, but the real question is, how does it pull off retinol-results without retinol-irritation? The answer lies in around-the-clock hydration paired with an ingredient list that skips the fluffy stuff (like dyes and fragrance) that can be a hallmark for irritation. A proprietary blend of retinol complex and Vitamin B3 (a superstar ingredient for hydrating and brightening) are responsible for delivering 24 hours of nonstop hydration and antiaging benefits. Waking up to younger-looking skin? Yes, please.

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A staggering 96 percent of polled consumers who tried Olay Regenerist Retinol24 did not experience irritation. If you’ve been wanting to get on the retinol bandwagon but have been hesitant due to the dry, red, inflamed skin you’ve heard about or experienced firsthand, go ahead and give this one a try. It might be just the solution you’ve been searching for.

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